What is it?
Experience a new world of hair color with Better Natured, the professional, vegan solution for gorgeous, radiant hair that’s fueled by Good. Clean. Fun. Whether you’re new to coloring your hair or a seasoned pro, our permanent hair color provides salon quality results at home that last up to 8 weeks. Covers roots and grays in under an hour…94% of women who tried it agree that the gray coverage is impeccable!
The Better Natured liqui-crème formula is infused with our signature Triple Plant-Milk blend of nourishing Coconut Milk, Tahitian Palm Milk and Orchid Milk for high-performance conditioning and brilliant shine. It’s gentle on the hair and scalp and adds rich, vibrant dimension to hair color.
Better Natured Permanent Hair Color shades range between 87%-92% naturally-derived, depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing
What makes it special?
- Formulated with Coconut Oil and our signature Triple Plant-Milk blend, leaving hair soft and silky smooth
- 87%-92% naturally-derived formulas, depending on the shade
- No drip liqui-crème formula is gentle on hair and scalp
- Rich and vibrant color that lasts 8 weeks
- Salon-quality results at home
- Tropical fruity fragrance
- 100% gray coverage
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